adQrate's programmatic advertising platform has an online repository of media information that is programmed with sophisticated background formulations. The end result, a decision making tool that can provide media selection recommendations, comparisons and ROI reports within minutes.

All you need to do is to "click" and input your target market demographics and the platform will churn out your media buy plan complete with media recommendations by ranking, comparisons among recommended media and an ROI report ready at your fingertips.

Once you are satisfied with your plan, you can proceed with your media buy with adWorks, which helps you generate your media schedule and book it online with us without the hassle of liaising with multiple media owners. Everything can be done within our platform, which saves you time. On top of that, you'll save some extra money because we pass back the discounts that we enjoy from the media owners. Also because we are unlike a conventional media agency, you potentially save from service fees that are otherwise needed to cover the cost of a servicing officer. Couldn't visualize it? Just imagine booking your travel and accommodation online! It is as simple as that.

Digiday.com defines programmatic advertising as buying advertising through a digital software. Programmatic advertising is a growing trend in the United States, with a growth of up to $10 billion in 2014, according to new figures from eMarketer.

Here at adQrate, we define "Programmatic Advertising" as providing a complete online solution that facilitates users from the very beginning till the very end of a media buy process. From researching and identifying media through actual media buy placement, and thereafter ROI report. At adQrate, we offer one of the world's first programmatic advertising platform, adWorks for your media buying convenience. The programmatic advertising technology promises to make the ad buying system more efficient, and therefore cheaper, by removing humans from the process wherever possible.

Firstly, we have a unique set of tools that are valuable to marketers and advertisers. Our analytics and reports help make better media planning decisions. This will appeal to companies that do not enjoy these privileges currently or those who simply wish to have additional reports to cross-check against recommendations presented to them.

Secondly, those who need to do research on publications immediately without going through third parties will find adQrate's system helpful. The turnaround time to produce the desired outcomes are greatly shortened compared to conventional research and planning methods.

adQrate doesn't compete with advertising agencies. In fact, we have advertising agencies who are also our clients and they use the system and to produce valuable reports and analytics that will otherwise take much more time to generate.

In addition, our programmatic advertising platform, adWorks is the new frontier in ad buy. Through adWorks, buying ads is just a click away, making the process fast and efficient.

Yes, because dealing with us is like dealing with media owners directly. In addition to that, we do work with media owners for special promotions from time to time. Do look out for special offers and discounts on our new adDeals platform.