Providing strategic corporate and marketing communications
• Corporate Communication
• Marketing or Lifestyle Communications
• Content Development & Production (End to End)
• Media & Community Relations
Sharper Tools, Wider Perspectives
Follow a few simple steps for more efficient media research, planning and buying:
|Step By Step
Use our Audience Finder to filter publications that does not cater to your audience. “Search Settings” allows you to select the type of media – newspapers or magazines, with the option to calculate your results based on circulation or readership values. Sort through further with our other listed options.
After Step 1, publications that do not match your requirements have been filtered out. This next step helps you rank publications based on your desired audience’s demographics such as age, gender, profession etc. Each demographics parameter that you select will contribute to a ‘score’ which will later be consolidated to a rating and ranked from the most to the least suitable publication.
The system makes the final round of filtering when you select your budget based on the cost for a Full-Page Full Colour (FPFC) advertisement for magazines and a Full-Page Black and White (FPBW) advertisement for newspapers. The system will eliminate publications whose rates exceed your selected budget.
Click “Find” and the system will present to you the ranking of the most suited publications based on your settings, demographics requirement and set budget.
Once you are ready to start, you can customise your own audience profile using our Audience Finder to find the most suitable publications to reach them. Alternatively, try out some of our Preset Search settings.